During the 1970s, the "quartz watch" burst onto the scene as the newest high-tech gadget. Initially, these watches had red LED displays and they cost around $500 in the United States. Since then, the quartz watch has evolved so that either an LCD or a traditional mechanical (hour and minute hand) movement displays the time, and the price has fallen dramatically. It is not uncommon to find quartz watches given away for free in boxes of cereal!
Have you ever wondered why it is called a quartz watch? Or why quartz watches are so much more accurate than wind-up watches?

Modern quartz watches now use a low-frequency bar or tuning-fork-shaped crystal. Often, these crystals are made from thin sheets of quartz plated like an integrated circuit and etched chemically to shape. The major difference between good and indifferent time keeping is the initial frequency accuracy and the precision of the angle of cut of the quartz sheet with respect to the crystalline axis. The amount of contamination that is allowed to get through the encapsulation to the crystal surface inside the watch can also affect the accuracy.
The electronics of the watch initially amplifies noise at the crystal frequency. This builds or regenerates into oscillation -- it starts the crystal ringing. The output of the watch crystal oscillator is then converted to pulses suitable for the digital circuits.

Adidas Watches go Green

Major manufacturers of watches Adidas and Timberland signed a Greenpeace deal this week to not use Brazilian leather produced unethically. Both companies will not buy leather involved in a production process which could endanger the future of the Amazon rainforest under the terms of the deal. Yet another reason why making your next watch an Adidas watch.

Adidas Watches

Addidas watches are the ultimate when it comes to sports fashion. They pride themselves in producing watches that are durable, functional and bold, with this range and vibrant colors available in a section of the watches are perfect for the summer. New for 2009 is the Adidas Oddity Candy watch range which feature a pearlised white wrist band with a colored multi functional display. The watches are typically simple and fresh Adidas, incorporating the chunky appeal which is currently all the rage !

The World of Addidas Watches

The adidas range of watches is designed for the fashion-conscious consumer who demands more than simple aesthetics in their purchases. The watches are made with great eye for detail and bring to life the Originals ethos of classic and relevant style.

The adidas Originals range of watches are designed for the fashion aware who look for timeless modern design and functionality. Constructed with great care to detail, they bring to life the Originals ethos of classic and relevant style in a timepiece.

Adidas Watches

Adidas watches have a clear mission – “to be the leading sports watch brand in the world”. To accomplish this mission, the organization at adidas is segmented to meet the needs of distinct groups of sport-oriented consumers.

The product and marketing initiatives primarily focus on key global sports categories and on the sports lifestyle market. The adidas brand attitude “Impossible is nothing” drives all the brand communication initiatives and helps strengthen the adidas brand’s bond with the consumer. With the broad but selective distribution approach and our pricing strategy, they clearly position adidas as a premium brand in all markets.

Your Adidas watch from Watch Planet is guaranteed by Adidas for a period of 2 years from the date of purchase under the terms and conditions of this guarantee.

The guarantee only comes into force if the guarantee certificate is dated, fully and correctly completed and stamped by an official Adidas dealer (Watch Planet is an official dealer) (valid guarantee certificate).

Please note manufacturers only recommend purchasing from authorised dealers E.G Watch Planet as unofficial ones may be distributing replicas, watches without the guarantee, faulty watches or second hand watches.